Policy · Version 2
Cookie policy
Last Updated: August 2026
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognize your device and store information about your browsing preferences and interactions.
2. Types of Cookies We Use
2.1 Essential/Strictly Necessary Cookies
These cookies are necessary for the website to function properly and enable core features. They include:
- Session Cookies: Maintain your login status and shopping cart information
- Security Cookies: Prevent fraudulent activity and protect user accounts
- Functionality Cookies: Remember your preferences and settings
Duration: Typically expire when you close your browser
2.2 Analytics Cookies
We use analytics cookies to understand how visitors use our website and improve our services:
- Google Analytics: Tracks page views, user behavior, and traffic sources
- Heatmap Tools: Show which parts of our site are most frequently used
- Performance Metrics: Monitor website speed and functionality
Duration: Typically 2 years
Third-Party Provider: Google LLC
2.3 Marketing/Advertising Cookies
These cookies help us deliver targeted content and measure advertising effectiveness:
- Retargeting Cookies: Display relevant backdrop rental ads as you browse other websites
- Social Media Cookies: Enable social media sharing buttons and tracking
- Conversion Tracking: Measure the effectiveness of advertising campaigns
Duration: Typically 30 days to 2 years
Third-Party Providers: Facebook, Google Ads, LinkedIn
2.4 Preference/Personalization Cookies
These cookies remember your choices to personalize your experience:
- Language Preferences: Store your preferred language
- Display Settings: Remember your theme and layout preferences
- Location Preferences: Store information about your general location
- Account Preferences: Maintain your account settings and favorites
Duration: Typically 1-5 years
2.5 Third-Party Cookies
We allow third-party services to place cookies on your device for:
- Payment Processing: Secure transaction handling
- Customer Support: Live chat and support ticket systems
- Email Marketing: Campaign tracking and personalization
- Social Plugins: Social media integration features
3. Specific Cookies We Use
| Cookie Name | Provider | Purpose | Expiration | |-------------|----------|---------|-----------| | _ga | Google Analytics | Track user sessions and behavior | 2 years | | _gid | Google Analytics | Identify unique users | 24 hours | | _fbp | Facebook | Track conversions and ads | 3 months | | sid | Our Site | Maintain user session | Session end | | user_prefs | Our Site | Store user preferences | 1 year | | cart_id | Our Site | Track shopping cart | 30 days | | utm_* | Various | Track marketing campaigns | Session end |
4. How to Manage Cookies
4.1 Browser Settings
You can control cookies through your web browser settings:
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Options > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Privacy and Security > Clear browsing data
4.2 Cookie Consent Tools
When you first visit our website, you may see a cookie consent banner. You can:
- Accept All: Allow all cookie types
- Accept Essential Only: Use only necessary cookies for site functionality
- Customize: Choose which types of cookies to accept
- Reject All: Decline non-essential cookies
4.3 Opt-Out Options
- Google Analytics Opt-Out: Install the [Google Analytics Opt-Out Browser Add-On](https://tools.google.com/dlpage/gaoptout)
- Facebook Ads Opt-Out: Visit [Facebook's Ad Preferences](https://www.facebook.com/ads/preferences)
- Email Marketing: Use unsubscribe links in marketing emails
5. Impact of Disabling Cookies
Please note that if you disable certain cookies, you may experience:
- Inability to access your account
- Loss of saved preferences and settings
- Reduced website functionality
- Slower browsing experience
- Inability to complete rental transactions
- Less personalized content and recommendations
Essential cookies cannot be disabled without affecting site functionality.
6. Legal Basis for Cookies
We use cookies based on:
- Consent: For marketing and analytics cookies (obtained through consent banner)
- Legitimate Interest: For functionality and preference cookies that improve user experience
- Legal Obligation: For security and fraud prevention cookies
- Contract Performance: For cookies necessary to provide rental services
7. International Considerations
If you are accessing our site from the European Union, United Kingdom, or other regions with strict cookie laws:
- We obtain explicit consent before placing non-essential cookies
- You have the right to withdraw consent at any time
- We respect "Do Not Track" browser signals where applicable
- We comply with GDPR, ePrivacy Directive, and similar regulations
8. Updates to This Policy
We may update this Cookie Policy to reflect changes in our cookie practices or applicable laws. Changes will be posted here with an updated "Last Updated" date. Continued use of our website after changes constitutes your acceptance of the updated policy.
9. Third-Party Cookie Policies
For more information about cookies used by third-party providers, visit:
- [Google Policies](https://policies.google.com/technologies/cookies)
- [Facebook Data Policy](https://www.facebook.com/policy.php)
- [LinkedIn Cookie Policy](https://www.linkedin.com/legal/cookie-policy)
10. Contact Us
If you have questions about our use of cookies:
Email: privacy@backdroproental.com Address: [Your Business Address] Phone: [Your Phone Number]
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